In 2009 while many ICT budgets were suspended, projects frozen and confidence in the macro-economic situation began to slip away, virtualisation continued to be an avenue for CIOs and IT managers to do more with less. As analyst firm IDC noted, while a lot of hardware spend was put off during the economic downturn, those organisations looking to cut costs out of their operations more often than not looked to adopt a virtual infrastructure. Unlike many other IT purchasing decisions, virtualisation was seen as more amenable to CFOs who were demanding a better return on investments.

As business expectations shift from a focus on greater cost-based efficiencies to achieving better results based on enterprise and IT productivity, virtualization is one of the top 10 tech priorities for 2010 according to a survey conducted by Gartner on 1,568 CIOs in medium to large enterprises around the globe.

‘Using virtualisation to gain a competitive advantage and improve efficiency is now a top priority for CIOs’, according to the largest face-to-face survey of CIOs ever conducted (Global CIO Study 2009 ‘The New Voice of the CIO’ recently released by IBM.)

With media processing hardware being replaced by IP FAX software, Fax Server Virtualisation is now a reality. According to fax industry analyst Davidson Consulting Latest Report*, sales of IP based fax servers grew by over 70% in 2009 due in large part to the emergence of virtualized fax solutions.

MESSAGEmanager fax customers have reported reductions in fax operational costs by up to 40% by virtualizing their fax server

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